Wednesday, 5 November 2008

DFEE Government Science Year

This project was for the Department of Further Education & Employment, as part of their initiative for the Government's Science Year a few years back. The DFEE wanted to produce a send-out for 11-13 year olds to get them interested in science.
After researching, I discovered that, on average, adolescents of that age have a massive growth spurt of 9.75cm every year . The amount was broken down into skin, bone and blood, then cubed in mass, volume and weight. The 11-13 year olds would be able to physically see, hold and feel what they were going to grow in one year.

Vexed Generation Catalogue

A Catalogue I created for clothing company Vexed Generation.

Walk in Stupid Everyday

I recently came across this short film I co-created a couple of years ago when I first started working at Wieden+Kennedy London.
It was on Founders Day. We were put into groups of five and given a simple one liner brief – Walk in Stupid Everyday. One of the many W+K ideologies.

Tuesday, 4 November 2008

Black Tomato at Selfridges

Here's our latest installation for Black Tomato. It's on the first floor at Selfridges.
It's called A Wall of Memories. A photograph says little or nothing about the actual experience you had. How can you represent a memorable experience? That's what this wall takes a look at.



Wednesday, 1 October 2008

Tuesday, 2 September 2008

Black Tomato TV (BTTV)

Work continues with Black Tomato – the unique travel company.
They have just set up a new web-based TV channel – BTTV.
An audio/visual take on their perception of travelling.
This is the Ident for BTTV.



Black Tomato's world isn't made up of countries, continents,
coorindates or travel destinations. Nor is it defined by borders.
Black Tomato's world is made up of unique and individual experiences.
These unique experiences and memories are what defines a person.
A world is made up of people and the sights they see,
and not just the sights themselves.
That's why Black Tomato see the world differently.