Vexed Generation Modular Labeling System & Promotion

Swing tags, poster and stickers to serve Vexed Generation's AW05/SS06 modular collection.
We divided the collection in three layers – Base, mid and top. Each garment was given a relevant swing tag, labeling that garments layer and function. Using a three-stage Ven Diagram graphic we created a labeling system. The Ven-Key was on the swing tags, on every garment, showing what other garments/layers it could be combined with, and the different functions the various garment combinations would give you.

The poster mapped all garments and all possible combinations.
Stickers were also produced, informing the user of various pieces of Vexed philosophy.

DFEE Government Science Year

This project was for the Department of Further Education & Employment, as part of their initiative for the Government's Science Year a few years back. The DFEE wanted to produce a send-out for 11-13 year olds to get them interested in science.
After researching, I discovered that, on average, adolescents of that age have a massive growth spurt of 9.75cm every year . The amount was broken down into skin, bone and blood, then cubed in mass, volume and weight. The 11-13 year olds would be able to physically see, hold and feel what they were going to grow in one year.

Vexed Generation Catalogue

A Catalogue I created for clothing company Vexed Generation.

Walk in Stupid Everyday

I recently came across this short film I co-created a couple of years ago when I first started working at Wieden+Kennedy London.
It was on Founders Day. We were put into groups of five and given a simple one liner brief – Walk in Stupid Everyday. One of the many W+K ideologies.

Black Tomato at Selfridges

Here's our latest installation for Black Tomato. It's on the first floor at Selfridges.
It's called A Wall of Memories. A photograph says little or nothing about the actual experience you had. How can you represent a memorable experience? That's what this wall takes a look at.

Black Tomato TV Best Case Scenarios

How to Avoid Being Arrested.

Black Tomato TV Best Case Scenarios

How to Barter in a Market.