Production Company Identity

rare/medium/welldone is a dutch-based creative productions company, that caters for your every taste. This production company has a refined and unique way of working. In September of 2005 Julia Llamas, rare/medium/welldone’s director, coined this approach:
The rare, medium and/or well done approach.

In production, there are so many questions, options, possibilities and choices. From a range of different scale jobs to concepts that can be underground or mainstream. Amongst the turmoil of the creatives, a good producer can see and can deliver clarity, by adapting to people, jobs, clients and budgets.

The ‘/’ character is at the heart of print production. It signifies all of the choices and processes in the media industry; it could be like this or it could be like that. The identity uses the ‘/’ character, which is inherently associated with the print and lettering industry, whilst also representing choice and possibility.

It demonstrates an understanding of traditional print processes,
whilst also reflecting a recognition of the new medias:
Eg. http/www/.//.///.com.

Vexed Generation Modular Labeling System & Promotion

Swing tags, poster and stickers to serve Vexed Generation's AW05/SS06 modular collection.
We divided the collection in three layers – Base, mid and top. Each garment was given a relevant swing tag, labeling that garments layer and function. Using a three-stage Ven Diagram graphic we created a labeling system. The Ven-Key was on the swing tags, on every garment, showing what other garments/layers it could be combined with, and the different functions the various garment combinations would give you.

The poster mapped all garments and all possible combinations.
Stickers were also produced, informing the user of various pieces of Vexed philosophy.

DFEE Government Science Year

This project was for the Department of Further Education & Employment, as part of their initiative for the Government's Science Year a few years back. The DFEE wanted to produce a send-out for 11-13 year olds to get them interested in science.
After researching, I discovered that, on average, adolescents of that age have a massive growth spurt of 9.75cm every year . The amount was broken down into skin, bone and blood, then cubed in mass, volume and weight. The 11-13 year olds would be able to physically see, hold and feel what they were going to grow in one year.

Vexed Generation Catalogue

A Catalogue I created for clothing company Vexed Generation.

Walk in Stupid Everyday

I recently came across this short film I co-created a couple of years ago when I first started working at Wieden+Kennedy London.
It was on Founders Day. We were put into groups of five and given a simple one liner brief – Walk in Stupid Everyday. One of the many W+K ideologies.

Black Tomato at Selfridges

Here's our latest installation for Black Tomato. It's on the first floor at Selfridges.
It's called A Wall of Memories. A photograph says little or nothing about the actual experience you had. How can you represent a memorable experience? That's what this wall takes a look at.

Black Tomato TV Best Case Scenarios

How to Avoid Being Arrested.

Black Tomato TV Best Case Scenarios

How to Barter in a Market.

Black Tomato TV (BTTV)

Work continues with Black Tomato – the unique travel company.
They have just set up a new web-based TV channel – BTTV.
An audio/visual take on their perception of travelling.
This is the Ident for BTTV.



Black Tomato's world isn't made up of countries, continents,
coorindates or travel destinations. Nor is it defined by borders.
Black Tomato's world is made up of unique and individual experiences.
These unique experiences and memories are what defines a person.
A world is made up of people and the sights they see,
and not just the sights themselves.
That's why Black Tomato see the world differently.

BTTV — Best Case Scenarios

As part of Black Tomato's new web TV channel (BTTV) we created a series of 'Best Case Scenarios', animated in the style of airplane safety cards. These include 'How to Get Over Jetlag', 'How to Acclimatise at Altitude' (shown below), 'How to Avoid Getting Arrested', 'How to Tip', 'How to Barter in a Market' and 'How to Avoid Being Eaten on Safari'.

Best Case Scenario — How to Get Over Jetlag

If Looks Could Kill

This is the trailer for the second Fashion in Film Festival,
created and curated by Central Saint Martins.
The Festival is called 'If Looks Could Kill'.
This year the festival is all about the fashions in various crime,
serial killer and thriller films.
The trailer stars the wonderful Robots in Disguise Dee Plume & Sue Denim from the Mighty Boosh.

Emeco Brand Poster

Just completed this brand poster for Emeco with
Ian Perkins & Darren Wright.
It's about opposite ends of the social spectrum.
Two people who would generally never meet.
Emeco chairs were originally designed for the U.S. Navy,
as they are bomb proof and very light weight.
Now you can find them in trendy bars across the world.
Emeco are rooted in opposites:
Utilitarian | Designer.
McDonalds | Milan.
Army Issue | Art Galleries.
Light | Strong.

Dirt is Good for You

A few years ago at KesselsKramer I did this campaign for the Hans Brinker Budget Hotel.

London Underground Timetables.

Interactive timetables for the London Underground.
Figure out how long any journey on the Underground will take, by rotating the various discs.
Timings are accurate to within 30 seconds.
Timings were worked out by taking tube line journey's several times, and then taking an average.

Guardian Guide to Seaside

Last summer myself and Shay promoted the new British Seaside.
As well as the old British Seaside.

Observer 'Helping Hands'.

A highlight of last year was meeting Nigel Slater for this piece of Observer promotional work.
Camera shy Nigel only agreed to do this because he liked the script so much.


























This is not Nigel Slater caught in a compromising situation whilst on the hunt for a night of debauchery, it’s the day of the Observer ‘Helping Hands’ shoot for Nigel Slater recipe cards.

Between getting Nig to sign everything from his latest book to the producer’s breasts we managed to get some filming done. He kindly submissed his body to the hands of Candice. (Whose hands you might of seen before in an Always Ultra ad).

The hightlight was going out for lunch with Nig and the crew, round the corner in Clerkenwell.
Topics of lunchtime conversation included:
Our Death Row meals.
Why he dislikes Birmingham.
How he’s moved fifteen times since he’s lived in London.
How, in 20 odd years he’s never stepped foot inside the Observer’s building.
How he loves Amsterdam and has never got lost there.

Notice the 80s flouro yellow straws . Nig was loving it.
I learnt something new about Shay. His Death Row meal was a Fish Finger Sandwich on cheap white bread with Ketchup.. Nig did not approve.

Play Beautiful.

Poster for Nike to celebrate Arsenal winning the champions league.
They ran circles around their competition.
Had to play several of the other teams twice.
And didn't lose once.

Orange Christmas Post-Pay Contract

Using objects to represent words and conversation.
Like a pop-up book, lots and lots of things are coming from a small space.
Justified by the line 'Talk more of your world for less".
And here's the TV spot…

Guardian Guide to Independent Shopping.

Another Guardian Guide ad. This time press only.

Celtic/Nike kit launch 2007.

I did this last year too.

Arsenal/Nike Kit Launch 2007

I did this last year.

Observer Book of Earth

Latest work for the Observer done with the fabulous Sophie Bodoh.

Guardian Guide to DIY

My latest piece of work for the Guardian.

I'm allergic to Penecillin.

Please don't give it to me if I'm in trouble.

I have a scar on the back of my left leg.

Although I can't tell you how I got it.

This is one of my eyes.

This is my arm and some hair.

This is my hair under an electron-microscope.

This is my Blood. Type AB.